Since the T20 World Cup in 2012, Espn has partnered with American College Cricket to promote ESPN3’s broadcasts of major ICC tournaments, such as the recently concluded Champions Trophy, & the current Tri-Nations Tournament.
“Its easy to understand that ESPN & American College Cricket working together to promote ESPN’s cricket broadcasts in the USA is good for the game. A major tenet of American College Cricket from its inception, was to make the game more visible and we’ve televised 24 matches on TV Asia, with more to come. And whilst we’ve pushed for the shortest format,T20,to be on ESPN TV ; ODIs and Tests are great for online viewing” , American College Cricket President Lloyd Jodah said.
“Having major cricket on ESPN3 helps bring the game, even accidentally, to potential new fans in the USA so we are happy to supports ESPN’s broadcasts.
Furthermore, our American College Cricket members represent an ideal demographic for ESPN and sponsors – a fact Coca Cola and Dish have recognized, and are connected to the cricket audience in the USA. Our students have tremendous influence, through social media and otherwise which can help make ESPN’s cricket broadcasts successful.”
TRI-Series SCHEDULE – India , West Indies & Sri Lanka : Celkon Mobile Cup
June 30-10.20 amEDT India vs West Indies
July 2 – 10.20 am EDT India vs Sri Lanka
July 5 – 10.20 am EDT West Indies vs India
July 7 – 9.20 am EDT Sri Lanka vs West Indies
July 9 – 9.20 am EDT India vs Sri Lanka
July 11- 9.20 am EDT FINALS
ESPN3 – ESPN’s live multi-screen sports network in the US – is available in more than 85 million households nationwide to fans who receive their Internet or video subscription from an affiliated service provider.
It is accessible online at WatchESPN.com, on smartphones and tablets via the WatchESPN app and through ESPN on Xbox LIVE to Gold members. ESPN Play is available to subscribers of participating cable systems by logging onto their provider’s website or ESPNPlay.com.